$81M/year HubSpotification of mom & pop restaurants
Jan-Erik Asplund
TL;DR: Nearly doubling its ACV from $6K to $10K over the last year and moving upmarket into multi-unit restaurants, Sacra estimates Owner hit $81M annual recurring revenue (ARR) at the end of November 2025, up 137% from $34M at the end of 2024. For more, check out our full report and dataset on Owner.
Owner charges independent restaurants $499/month and customers 5% per order to replace the 30% commissions that DoorDash and Uber Eats extract, bundling online ordering, websites, and AI-powered marketing into a single platform.
We first covered Owner in March 2025 at $34M ARR, analyzing their vertical SaaS play in the restaurant tech market dominated by Toast (NYSE: TOST).
Key points from our January 2026 update via Sacra AI:
- Rather than moving horizontally into salons, gyms & autoshops, Owner doubled down on its core focus of helping local pizzerias, taquerias, and other kinds of family-owned restaurants do more delivery & takeout from their own websites, growing ACV from ~$6K circa 2024 to ~$10K as of 2026 by expanding upmarket into multi-unit restaurants, with Sacra estimating that Owner hit $81M in annual recurring revenue (ARR) in 2025, ~137% year-over-year from $34M at the end of 2024, raising a $120M Series C (Meritech, Headline) in May at a $1B valuation for a 19x revenue multiple.
- Following HubSpot's Website Grader (launched 2007), which became the foundation of their inbound marketing tool strategy & generated 4 million leads in 4 years as HubSpot (NYSE: HUBS) grew from $255K revenue in 2007 to $29M in 2011, Owner’s “Restaurant Website Grader” captures emails, returns an SEO audit, and offers an Owner trial in one click—a core piece of their GTM that has now brought lawsuits from both Popmenu ($87M raised, Base10 Partners) and ChowNow ($94M raised, GRP Partners), which allege that Owner’s grader gives lower scores to Popmenu- & ChowNow-made websites.
- Launched in May 2025, Owner's AI chatbots trained on restaurant data (AI Executives) now automate marketing, Google reviews, and promotional optimization that restaurants would otherwise pay staff to do, positioning Owner to monetize both the revenue side (via its 5% per order transaction fee) and the expense side of the restaurant P&L through AI that replaces payroll (~30% of gross revenue) either through token-based pricing or bundled into their flat-rate SaaS.
For more, check out this other research from our platform:
- Owner (dataset)
- Tarro (dataset)
- ChowNow, Lunchbox, and the $12B product-market fit of pizza that launched food delivery
- Lunchbox
- ChowNow
- Chris Webb, CEO of ChowNow, on the new restaurant stack
- Hadi Rashid, co-founder of Lunchbox, on vertical SaaS for restaurants
- Scale AI for Chinese restaurants
- Weee! vs. Instacart
- Online Grocery Unit Economics, Sensitivity Analysis and TAM
- The Key Profitability Levers in Online Grocery
- Instacart vs Amazon vs Uber
- Mike Bell, CEO of Miso Robotics, on automating across the value chain of fast casual food
- Former corp dev at a European on-demand unicorn on dark store unit economics
- Weee! (dataset)
