Higgsfield at $230M ARR
Jan-Erik Asplund
TL;DR: After hitting $100M ARR last November, Sacra estimates Higgsfield more than doubled to $230M annual recurring revenue (ARR) in January 2026. For more on the AI video company democratizing video production for ecommerce brands and social media managers, check out our full report and dataset on Higgsfield.
We first covered Higgsfield as the Kazakhstan-founded AI video startup hit $100M ARR in November 2025, growing 44% CMGR6, up from $11M in May.
Later that month, we interviewed Higgsfield CEO Alex Mashrabov to learn more about Higgsfield’s vision for the future of AI video and the dynamics between aggregators & research labs.
Key points from our January 2026 update via Sacra AI:
- Sacra estimates that Higgsfield hit $230M ARR in January 2026, up from $100M in November 2025 and $11M in May 2025, growing at a 60% compound monthly growth rate (CMGR) from October through December, more than doubling in two months while processing 3 million generations per day across 15 million accounts, raising an $80M Series A extension at a $1.3B valuation for a ~5.7x revenue multiple.
- At $230M and $240M ARR respectively as of January 2026, Higgsfield and Kuaishou's Kling have emerged as the two breakout AI video platforms for marketers—both offering text-to-video & image-to-video with editing via natural language, lip-syncing, and consistent characters across shots—with the key difference being that Kling is a vertically integrated foundation model lab owned by short-video social network Kuaishou ($HKG: 1024, $46B market cap), while Higgsfield is a model-agnostic aggregator that bundles Kling alongside Sora and Veo behind 60+ cinematic presets & workflows for quickly generating ads.
- Like Canva ($3.3B ARR, growing 44% YoY) democratized design for non-designers through WYSIWYG templates that abstract away the complexity of Photoshop-style editing, Higgsfield is democratizing video for marketers through curated model galleries and cinematic presets that abstract away prompt engineering—giving social media managers and e-commerce brands the power to produce professional video content without technical expertise or production budgets.
For more, check out this other research from our platform:
- Higgsfield (dataset)
- Alex Mashrabov, CEO of Higgsfield, on orchestrating AI video models
- $100M/year Pinterest for AI video
- Fal.ai (dataset)
- Together AI (dataset)
- OpenRouter (dataset)
- Stability AI (dataset)
- Hugging Face (dataset)
- Runway vs. OpenAI
- OpenArt at $12M ARR growing 1,100% YoY
- Coco Mao, CEO of OpenArt, on building the TikTok for AI video
- GPU clouds growing 1,000% YoY
- Cristóbal Valenzuela, CEO of Runway, on the state of generative AI in video
- Cristóbal Valenzuela, CEO of Runway, on rethinking the primitives of video
- AI and the future of video
- Together AI: the $44M/year Vercel of generative AI
- OpenRouter at $100M GMV
- CoreWeave at $2B revenue
- Samiur Rahman, CEO of Heyday, on building a production-grade AI stack
- Fluidstack at $180M ARR
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