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Will third-party delivery systems and first-party delivery systems coexist or will one prevail, and what role will Lunchbox play?
Hadi Rashid
Co-founder at Lunchbox
I'll start with my mom as an example. I've tried to get her to download any of the products that I use and just like any mother, she says, "I don't know what this is. Do you just build apps? Are you just an app developer?" That's when she calls back home and says, "Hey! My son's an app developer" which is fine. They're supposed to do that. But I say that to give the example of how she goes in person to order her food. She doesn't even call. My dad calls to place an order. My brother uses DoorDash. My other brother orders directly from the restaurant. What I'm trying to say is that even in those that are in your close and immediate proximity (in relationships), you'll probably find different people order in different ways.
While I'm probably sparking this idea, I encourage you to go and ask people how they order. You'll learn that everybody maybe orders differently. For that reason, there's always going to be a third party customer, that's not going away. There's always going to be a first party customer. There's going to be a customer that's going to be on Slice, Hungry Panda, or Google Food, ordering.
The point of ecommerce is to make sure you have consolidated integrations across everywhere so you are reaching your customer as many places as possible. Now with your own marketing, your own brand, you should probably pick a winner. That winner should give you the best customer data at a fixed price, so you can go ahead and push a profitable ordering channel for both you and the guests. That's where Lunchbox comes in.