Will larger consumer-facing FinTech players look to bring more of the value chain in-house to capture more value?

They might want to. I guess, the question is, do they want to become a FinTech? I think the other way around is more like the Green Dot model where they're a bank and they want to capture more of the value chain through banking-as-a-service. I can't imagine that non-financial services or non FinTech companies want to become more like a FinTech because it's just not within their culture and it's not inherent to their business model to actually do it that way.