Who are the key users of Persefoni's product within organizations and what are their personas?

You have to think about both input and output when you think about personas.

On the input side, that’s where the CFO tends to get really involved because a lot of the data that lives across an organization finds its way back to the CFO in some form or fashion.

Sometimes, organizations will have an office of data management or data transformation, and those will be really interesting stakeholders as well for data input. 

Then, of course, you're going to draw on the resources, probably across departments, for getting the data you need—from supply chain and procurement to human resources, to facilities.

When you start thinking about outputs, that's where I think the stakeholders start to shift more toward a sustainability office, who might be setting strategic goals around decarbonization, to the Office of the CEO, who's using it to inform board-level conversations.

The office of the CFO is certainly still involved there when it comes to making improvements on data collection, reporting transparency over time, and also tying it back to financial success, which means the office of the CFO is an important stakeholder on the output side too.