Who are AbstractOps' main competitors, and is hiring a COO (either on a fractional or full-time basis) a viable alternative for smaller companies?

The way people currently solve this problem is through a patchwork quilt of tools, or through hiring people, whether fractional or full-time. We're not trying to rip out any of those things. We recognize the necessity of both of those aspects of the solution. 

What we're trying to create is a common language between those tools, so they can talk to each other more effectively and so people can share information and context with each other more readily.

The analogy for what we're doing is like what Salesforce does for the customer stack. It's an operating system. It has a database with structured data. It has workflows that sit on top of it. And it has an app exchange that plugs into an ecosystem of other things out there.

That's not that different from what I was describing earlier around our product or value proposition. There's a data structure that organizes the information. There's standardization around workflows and knowledge that goes with it to make these things much more predictable. Then there’s the human in the loop who deals with exceptions, does quarterly reviews and onboarding and things like that. They’re the trusted expert and advisor on all things operations, on questions you can’t ask a piece of software.