Which platform can help build a sustainable middle class in the creator economy given the current data?

Guest: I think to create a vibrant middle-class, it may not be the platform that solves this problem, but I think it will be an ecosystem that solves this problem.

You saw this with commerce and DTC brands where Shopify won the game, but there are competitors, for example, big commerce has a $4 billion market cap. 

So I think the reason that a big middle-class was created in DTC and e-commerce is not because of the work of a single platform. Shopify certainly led the change. But also because of the ecosystem of 5,000 other companies that popped up to solve logistics, and all of these other stumbling blocks to getting in on the ground floor.

I think that for the creator economy, we need vendors who come in to solve problems, like help new creators get health insurance for themselves and their families or healthcare for themselves and their families, help new creators now who are working from home, with childcare.

So how to solve all of these problems that are abstracted away when you have a job? 

And once those problems are solved. That middle-class is going to be empowered because those are problems that are very strongly put downward pressure on the ability of a creator middle-class to flourish. Those are essentially breakers for many people.

If you want to earn, $45,000 or $50,000 and putting in the time to do so would mean giving up healthcare for your family, or, would mean not being able to pay for property taxes in the city where you want to live for your kids to go to school, those are going to be massive disadvantages.

So I think that as the ecosystem grows as vendors pop up to offer these types of solutions, the creator middle-class will finally be able to rise and flourish. I think that's just a function of time.

We are already seeing companies pop up that are trying to solve problems like this, and that's going to be platform agnostic.