Which companies are performing strongly in the creator economy domain?

Guest: I would say, Gumroad is doing well because of its sheer volume. Gumroad is very good for beginner creators because of the cost structure. Therefore, they just have this mass volume of creators.

So when people ask a question on social media: Hey, what should I use to host my e-book? More people are going to be using Gumroad than anything. They have an advantage there.

In general, I would say companies like Podia, Kajabi, Teachable are doing extremely well with affiliate marketing.

Without going into specifics, I'll give you one example of how powerful affiliates can be.

Platforms have a small handful of affiliates who are responsible for the overwhelming majority of their affiliate income. It's so powerful that one platform has an affiliate who drives so much business for them. In order to get this person to become an affiliate for this platform, they offered them a guarantee of $10,000 a month in commission.

So if they don't earn $10,000 a month in actual referral commission. The company will pay them that $10,000 because to them it's so valuable to have this person who is widely respected in the creator economy, aligning with their brand and going out on their podcast and going out on their blog and say: this is the platform that I use.

Those kinds of relationships are very common in this industry.