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What was the inspiration behind founding Aviron, and what does the company do?

Andy Hoang

Founder & CEO at Aviron

Aviron is a game-based connected rowing machine. Where we differ from most of the connected products out there, aside from obviously being a rowing machine, is that we use game design and psychology to make the fitness experience fun and exciting—some would say addictive. 

I really built the product for myself. I think when you start a company, you should try to solve a problem that is affecting you or someone you know, or because it’s a passion. For me, it was two things. 

For one, I hate cardio, and I think a lot of people hate cardio. 

Second, I learned about Peloton and I thought it was a great concept—how you could get the same type of workout experience as a boutique fitness studio in the comfort of your home. But after purchasing a Peloton, I found the class, instructor-led texperience didn't resonate with me. I'm someone who's a little more competitive.

I like short, more intense workouts vs. long form cardio, unless I’m being active in a team sports environment. So marrying video games with a rowing machine—which is one of the best or most efficient exercises out there—is how the idea behind the product came about.

Find this answer in Andy Hoang, CEO of Aviron, on the unit economics of connected fitness
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