What was the inspiration and thought process behind the choice of the name "Instamojo" for the fintech startup?

It was not entirely thought through as it may look like. I had a side project around 2010, after my first startup, and the project was about allowing people to accept payments for their business by sharing a link. I thought it was not a great idea, so I shelved it. I had a domain that I had booked at that point of time called instartup.com. So it had an instart word. And I don't know from where the mojo came in the picture. Later on, when we started Instamojo, obviously we loved the name because, you cannot forget the name, it's got a good recall value to it. And you don't have to spell it out for anybody. Instamojo is a very easy name to pronounce. So we stuck to it.