What specific problem does Journey solve and who are the primary customer segments being targeted?

Journey is a new medium for storytelling. Over 30 million static 16x9 bundles of squares (ie slides) are shared every single day via email. We're building a consumer-grade B2B product that reinvents how storytelling is done in the 21st century. By changing the make up of what a presentation is and how it is consumed, this leads to less time wasted in live meetings.

We’re starting off tackling the process of making software buying less painful. Today, this process consists of lots of stuff typically going back and forth over endless email, lots of people involved on both sides, and lots of live meetings. Journeys help salespeople and buyers make this whole process less painful by bridging the gap between a static PDF and a phone call with a new medium that includes all forms of content in one interactive experience akin to a personalized website purpose built for sales. 

Myself and my co-founders were on the go-to-market side of software companies for a while. We were in lots of live pitch conversations, where we were either doing the pitching or buying the software, and it felt like there was a lot of wasted time on those meetings.

What we’re doing through Journey is creating this new medium that helps both sides of the equation, from salesperson to customer.

By using a journey, things are asynchronous, you can move much faster, and buyers can get to a yes or no answer much quicker because the seller can share much more context.There’s also rich analytics and collaboration to make the process less of a black box for the sales side. 

The product is very horizontal, but salespeople are the main end users today, mainly at software companies, along with customer success people and founders. The primary use cases are in sales follow-up, customer onboarding, and fundraising.