What problem is Vanta solving in the market?

We started Vanta in 2018, and we have helped companies do two things: get secure, and then prove that security through compliance certifications like SOC 2, ISO 27001, and GDPR.

The biggest pushback I got from investors early on was that this was a small market and no startups get these certifications. Empirically, this was true at the time. The vision I was pitching was that more and more startups were going to get these kinds of certifications, and Vanta was going to be a part of that. 

That part of the thesis has panned out faster than we even expected.