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What metrics or early signs has Rutter identified as indicators of achieving product-market fit for its solution?

Peter Zhou

Co-founder & CEO at Rutter

Eric and I have been working on all sorts of different startups for the last three years. There were a lot of failures, a lot of stuff that didn't work out. I think our largest contract was a $6k annual contract by a Series C company. We built all this product out for months to serve them.

When we started Rutter, we knew that there was something here and that it was going to work because we ended up closing $100k in annual contracts in the first two months. There's been such a massive pull for the product, and we closed this basically off of slide decks. We hadn't actually fleshed out the entire product yet. We just had API documentation. When we showed that to people, they just instantly got it. That’s one of the signs of early pull.

The second sign is that people are constantly giving us suggestions on how to improve the product. When a customer becomes more of a partner to us, that's a really good sign.

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