What is Venice's position in the data aggregation stack with Plaid already owning the end-to-end data pipeline in fintech apps?
Founder & CEO at Venice
So the first step for a customer in an app usually is choosing which financial institutions they want to connect to. That's where we come in. We have an index of all of the financial institutions supported by all of the data aggregators that we have integrations for. When customers choose a financial institution, they then, based on the rules that you can set as a developer, get routed to Plaid to then complete that experience.
However, if they choose an institution that's not supported by Plaid, then, they will get routed to a different aggregator that supports it. So Venice sits just a step before the Plaid linking experience.