What is the value proposition of Anrok's product, and how did the company find its initial product-market fit?

Anrok is the enterprise-grade sales tax solution specifically built for SaaS companies. It's straight-forward for finance leaders who haven't managed tax before to roll out for the first time. Anrok helps them make an immediate lift to the bottom line and maximize revenue going forward.

Another important factor to being successful in this space is building a solution that works with a modular finance stack. Most SaaS companies use tools provided by multiple vendors. Anrok connects with all these disparate tools to give a SaaS company a comprehensive picture of what their sales tax liability is across all of the channels that they're selling through and where they have sales tax obligations.

From there, we help businesses register for sales tax in the respective states, automatically calculate the sales tax amount and add it to the invoice, and ultimately help file and remit those returns and payments. So it's really an end-to-end solution. We've found product market fit amongst fast-growing SaaS companies that want to take the pain out of optimizing compliance and maximize future growth and revenue.