What is the typical customer profile of Lunchbox in terms of company size and industry, and are there any specific use cases you can share?

Lunchbox's clients have locations from five up to 100 and then, into the thousands with clients like Firehouse Subs, Torchy's Tacos, Clean Juice, and then, the Gal's Jr. and Wings Over. There are a lot of key clients on Lunchbox and the spectrum ranges. While I'd love to say that there was one product-market fit that's solved the entire spectrum, the answer is that's just not the case. 

In the restaurant food tech space, you have to find a different type of product. If you're lucky, your product does a few things really well and you're okay. For instance, if you're a feedback system where you're sending surveys, it's pretty straightforward what you need to do and whatever you optimize, you can do so at both ends of the spectrum no matter the restaurant size. 

But, if you're doing online ordering, a lot of folks, let's say from five to 50 units, may want to buy what we have out of box. They’ll say, "I just want an online ordering system. I need to upgrade soon. I'll add more custom stuff down the road." Then, as you go higher up towards the Clean Juices or the Wings Over or the Torchy’s Tacos or even the Firehouse Subs, what they want is an architecture. Imagine a Lunchbox in the middle with multiple nodes of integrations and being able to add on whatever integration they want and maybe build their own UI on us. So they want to build a custom UI, use their APIs and that's the higher end. That's what the higher end wants. 

Then, there is the emerging enterprise—5 to 50 restaurants. What they want is just something out of box that can start as soon as possible or replace what they have already if it's not meeting their needs.