- Valuation Model
- Expert Interviews
- Founders, funding
What is the target demographic of CartaX’s platform and what is the current composition of users?
James McGillicuddy
Co-founder & CEO at BRM
Certainly. So today, we have targeted primarily institutional investors. So think crossover funds, large asset managers, growth equity funds, late-stage venture funds, investors that want to transact on businesses that are -- it's called close to a billion dollars or greater of enterprise value.
We have not made a conscious effort to open the platform more broadly speaking to just high net worth individuals. And certainly not retail. We want to democratize access to alternative assets over time, but we want to first start with solving the pain point of these businesses today that want to move quickly, they want to provide liquidity for their employees and shareholders, and also having value added investors on the cap table.