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What is the size of FWB's team, focus areas & how does it drive token value?
Raihan Anwar
Co-founder at Friends with Benefits
Raihan: We’re approaching nearly 2,000 members. Like any other org, we have people at the top of the funnel who are our membership folks. After the token crash, if we were strictly going off token holdings, we would have had trolls clogging up the Discord, and we didn't want that to happen. So the first cohort we established was a membership team. This is a core group of 12 folks from all different walks of life who approve people's membership. Even if you have tokens, you still need to pass this gate of human curation.
The second group is an editorial cultural team. This is where we're thinking about what are the cultural products of Web3 and how can we take lessons from the past and energize into the future. We have a weekly digest that we call TLDR for all token holders. If you hold one FWB, you get access to a weekly digest of everything that happened in Discord and everything that's happening with Web3. This year, because it's on audio, we're really gunning for people like 2PM and all these other fancy newsletters. I think it's a worthwhile investment if you haven't checked it out.
Treasury is in stasis right now, as we’re closing out this raise round. There are so many different core primitives in the DeFi world and the NFT world that we haven't fully explored and latched onto as FWB. We'd like to do more of that with treasury. One part of that will be speeding up M&A as we figure out, "Do we want to pick up other DAOs? Do we want to buy other key pieces of important Discord tooling that other people are building?" Because wverything we've done is in-house.
That lends itself to my last part, which is product. The product team is basically a software dev house of the future. We have Mike Bodge, who is based in Portland, spearheading all of it. Initially, that started with just building out custom Discord tooling. It went from there to building out token gated ticketing services, token gated newsletters, etc. I would say that, by the end of this calendar year, we’ll have our hands in a couple of different verticals where we're really experimenting with and exploring what it means to have an on-chain identity and how that can interface with the real world.
I can actually rewind a little bit and say the first couple things that put us on the map were these token gated parties, one of which we booked in Miami for Bitcoin week, and the last one of which we booked in Paris for an Ethereum developers conference. Instead of having a regular ticket, you could show the QR code that was tied to your ETH wallet, and based on your holdings, you were either approved or disapproved to join. We're basically just going nonstop with all of these smaller projects. As these grow, we'll have opportunities to license them out, spin them out to other projects, etc.