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What is the role and value of embedded SaaS in gig marketplaces like Workrise for workforce management?

Ved Sinha

Former VP Product at Upwork

That's obviously a big trend that we’re seeing, where you're getting workforce management platforms targeted at specific industries. Workrise, for the oil and gas industry, Snagajob and Instawork, targeting hospitality and retail. In the regulated cannabis industry there’s Vangst. In healthcare and nursing, there’s Vivian Health, for example. So, absolutely, because of the differentiation and the skill that's required, and the way the work gets done, there’s a huge opportunity to create these verticals.

It’s simply a question of what is the customer experience that is needed to get the job done? What are the dynamics of the supply and how hard is it to get the supply? What are the specific frictions in the supply network creation? What is the buying process that has to happen? And post-match, what’s the workforce management on the backend, for example, shift scheduling, that needs to happen? Or what level of training? For contractors, what on-boarding, what time-tracking and co-ordination is needed? 

The benefit is, there's efficiency gains for everyone. There's efficiency gains for the supplier in terms of the training, in terms of having job after job after job, in terms of the automatic invoicing, the fast payments. There are efficiency gains for the buyer, getting trained and qualified talent, faster time-to-hire, and seamless payment approvals. So, in the best cases, there's efficiency gains for both sides, it's not one side or the other.

Find this answer in Ved Sinha, Former VP of Product at Upwork, on gig marketplaces
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