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What is the onboarding process like for investors on CartaX's platform and what types of investors is the company looking to attract?
James McGillicuddy
Co-founder & CEO at BRM
Certainly. So CartaX is an alternative trading system that is the sole subscriber to Carta Capital Markets, which is a broker dealer.
The reason why I say that is because , to participate in the market, everyone, whether it's a high net worth individual who we're also targeting, institutional investors, if they want to transact, if they want to buy more of a company or actually just be net new buyer, they need to sign up with Carta Capital Markets, just like you would for any other brokerage account from Fidelity or T. Rowe or Schwab. That is the same here. So you sign up, you go through the KYC/AML, and then you're provisioned an account for your firm to trade on.
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James McGillicuddy, head of strategy at Carta, on building an issuer-centric platform and investing in secondaries
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