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What is the logical limit to components in consumers' at-home gyms, and how does Aviron approach providing solutions to limited space in the market?

Andy Hoang

Founder & CEO at Aviron

That's a view that I don't really think about, and I'll explain why. That's assuming that everyone has access to gyms. That's the biggest thing, because most people that are proposing this question live in big cities and the alternatives to their Peloton is going down the street to SoulCycle. But the majority of our customers aren't in major cities. 

Gyms are opening up and more people are going there, but it doesn't have the same impact on connected fitness, the way that people think just because gyms are opening up people aren't going to workout at home. Maybe for a Peloton that is at such a scale that a significant portion of their customers can now opt for the gym, that's true.

But many of our customers and people who buy our product don't necessarily have access to a gym. They may have access to a gym, but maybe it's far away, but they definitely don't have access to a SoulCycle type of experience.

Find this answer in Andy Hoang, CEO of Aviron, on the unit economics of connected fitness
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