What is the importance of developer experience in 2022, and how do businesses differentiate themselves through it?

Here's developer experience in a nutshell. I really like this mental framework I've been building for some time, which is that your average developer has maybe three hours of this “white flame brain turned up to 10” chugging along at work a day. After that, you peter out so you're not going to be solving problems at the same level. Our goal is to not be a part of those three hours. 

When you have your brain turned off, you should be able to utilize this code. What that comes down to is making solutions that are copy-pastable and intuitive, meaning based off of the code that you have to write yourself or the things that you're working with. You know what they're going to do before you actually use them. Also, as a tertiary or as something that runs parallel to that, there is being consistent. It’s something you have to learn once and use infinitely. 

Consistency between your products is really hard in the DevEx world, because you're usually doing more than one thing, so a lot of that is just based around creating more abstraction. Building some magic into your SDKs that they would have to write themselves if they were using your API and servicing all levels of users and developers, because you want a fresh-out-of-bootcamp developer to be able to use your platform minus struggles makes it very obvious as to who the players are who've got that right. I think they've been rewarded very fairly for that in the market.