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What is the impact of native integrations on the use of Zapier in the company's operations?
Anonymous
Senior executive at no-code startup
Guest: Yeah, I think a fair amount, to be honest. There's just a subset of Zapier use cases that are just going to be categorically better if built first party.
There are all of these very specific, nuanced things you might want to do with a tool where Zapier can’t do them because there's no open API and no endpoint.
But we can do it internally. And it just takes more effort on our part to decide to open up those end points and make those available to Zapier. Not because we might never do it, but just because.
That's not to say that the long tail isn’t valuable.
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Senior executive at no-code startup on the rise of native integrations
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