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What is the impact of Arrows on the customer onboarding process of teams and how has it improved the process?

Daniel Zarick

Co-founder & CEO at Arrows

What we saw was that teams would send these very long emails with a bunch of bullet lists that said, "Hey! Here's what you need to do next." Sometimes there would be a Trello board or Asana project, Google Sheet, Google Doc, Notion page, or something of that sort they’d also share with the customer. 

Some people believe that’s a failure of the product, but the reality is that for any complicated product, actually clicking around the UI is maybe 20 or 30% of the adoption process. It's much more about managing organizational change and messy humans.

Here’s an example: if I go and buy us a new healthcare reimbursement product, how would I navigate away from the current solution we have to the new one? What changes does our organization need to make? How do I communicate that to our team? On which dates do I need to take which steps to stay compliant? Building that task coordination tooling is rarely core to someone’s product, but it is critical in helping any team navigate towards the goals they want that product to help them achieve.

What we've found is all of those long emails and Google Docs and project management tools do not help me as the customer feel confident about the service I'm using. They don’t assure me that I'm actually going to get to the outcome that I'm trying to buy. 

Arrows is focused on giving your customers a roadmap to help them go from where they are today to where they want to go. And because every customer is different, you can personalize that plan for each customer so they actually take the steps that they need to at the right time. Often that's not just steps that one person's taking, it's a whole team of people who are involved in that process, which is what makes it different.

Find this answer in Daniel Zarick, CEO of Arrows, on the problem with customer success platforms
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