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What is QuickBooks' impact on SMB finance and can competitors like Pilot or Bench displace it?

Andy Su

Co-founder & CEO at Pry

I don't think Pilot wants to displace QuickBooks. The thing is that QuickBooks is a really big piece of software. There's a lot of accounting rules built into it. It's being worked on over many years now and it's quite stable. 

Another platform that does really well is Xero. A lot of companies use Xero as well, especially overseas. The way that they've become so powerful is for QuickBooks, it's their core practice that they've been doing this for many, many years and QuickBooks Online was the obvious flagship product that they had to push.

Inputs got most of their resources behind QuickBooks online. So that's one reason why they're doing quite well. They're really focusing on it. I think Bench is more likely to try displace QuickBooks because they have their own accounting system. 

But I think you have to be a bench user in order to get that piece of software. I don't think they're licensing it out to accountants or anything like that. So I wouldn't say they're going to displace QuickBooks. They just aren't using QuickBooks. They are using their own platform. 

For Pilot and inDinero, I think they have a lot of work to do on the CRM side before touching the accounting product. So it would make sense to continue partnering with QuickBooks Online or Xero for the accounting portion.

It's really not that much unless QuickBooks for instance, starts charging a lot more money for these tech-enabled services which I don't think they will. We'll still be using QuickBooks and not displacing it. There's just so much accounting knowledge built into QuickBooks that it's hard to rebuild.

Find this answer in Andy Su, co-founder of InDinero, on tech-enabled bookkeeping's 14-year evolution
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