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What is Podia's perspective on the future of video and how they plan to evolve their video features?

Len Markidan

COO at Podia

Len: There's no question in my mind that live video will trend towards overtaking recorded video. Obviously it has proliferated over the last couple of years, first with the rise of Twitch and streaming, and now with everybody on Zoom meetings and webinars over the last 18 months. We're definitely seeing more and more creators add live video into the mix. 

Also, short form video has been really disruptive at a macro level, when you think about the rise of TikTok and every other social media platform adding short video. We're still seeing that used far more on the marketing side for creators than on the course delivery side, but I would not be surprised at all to see it infiltrate the course experience in the coming years. 

Those are probably the two biggest trends that we've got our eye on right now. Other than that, interactive in-video engagement, commenting, purchasing -- any way you can make video interactive, people are trying to do it. I'm personally going to be really curious to see what wins out there.

Find this answer in Len Markidan, CMO at Podia, on the future of business video
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