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What is Finch's long-term vision for the next five years, and how does the company plan to get there?
Jeremy Zhang
Co-founder & CEO at Finch
We believe that we will be able to get to $100 million ARR with our current model.
First, there’s horizontal expansion in terms of data models—getting into the benefits sector, into staffing and recruiting, time and attendance, and so on.
Second, there’s expanding vertically down into more of the rails, doing things like writing contributions and deductions—which we are already doing within the payroll module—processing reimbursements, and potentially more interesting programmatic functionalities.
In the future, we have the opportunity to expand into the application layer. For example, once there's thousands of applications built on top of Finch, we’ll look very similar to a benefits broker. We can actually be a brand to the end employers and become a distribution channel.
These are all things that we can do once there's thousands of applications and benefits providers built on top of Finch.
It's a similar expansion model to most API companies. Start off with a very initial wedge, and then expand to other data models and customers.
A good example is Plaid. Plaid just launched a recurring transaction product, which is built on top of their normal transaction product but with just an added layer that tells you if a transaction is recurring.
Twilio has their MFA functionality, which is just built on top of their normal SMS functionality. They're able to upsell at a different unit price.
These are all just the normal playbooks of API companies.