What is driving Pidge's growth in the 1PL market and how does it differentiate itself from competitors like Zomato and Dunzo?

Marketplaces are great for small businesses without much aspiration. As the business grows, there is brand awareness - the marketplaces do not support the brand aspiration, and the need for control. We all know that apart from the prohibitive commissions, the biggest challenge businesses have is the lack of access to data about their own customers. Of course, there is the added stress of not being in charge of their own demand and supply.

While digital adoption, access to digital marketing tools helps business generate their demand—the lack of reliable delivery options forces them to do their own deliveries. But they all recognize that captive fulfillment is not elastic and scalable. In many ways, a reliable, and elastic delivery solution is key to continuing growth of the direct to consumer brands, including cloud kitchens and social commerce.