What is Clearbit's platform and how does it enable a company to utilize Clearbit's APIs alongside CRM and CDP systems?

It's product-izing the things that people were previously doing with the APIs. ICP reporting generation one, creating ad audiences by combining Clearbit data with your personal data. Two, doing sales alerting. So a high value customer or lead hits your website, alerts sales, automate the email. Guillaume's post, which was the Reveal loop, I think is what he called it, is a product called Capture. What Capture does is takes everyone that visits your website and automatically creates accounts and contacts for you in Salesforce. It auto de-dupes against your data set, because we have a copy of your database, and it can do that for you. It lets you set the rules on what rules and seniorities you want for your contacts, all that. I think you hit it right on the head—everything people could do with APIs, we just slowly built out those use cases for more people to be able to do.