What is Aviron's market penetration potential in terms of single users versus households, and how does the company plan to target these segments?

The unique thing about Aviron versus a Peloton type of product is that we do appeal to a much broader audience. So there are more people using it in the household.

On average, every machine has at least two profiles on it, versus a Peloton, it's specifically for one person, at most two people. At a minimum, we're at two profiles, but if you have kids, you have grandparents, you have any family members they all tend to get interested in the product because the content's so broad.

We're a gaming based company, but we have Netflix and a whole bunch of streaming platforms, guided programs, virtual rows, and a variety of different games that are very game-y to less game-y. That has allowed us, and just digressing, but that's given us an advantage in terms of retention and usage is extremely high on our rowers.

Our monthly usage is a lot higher than a Peloton because customers are getting on more frequently because the workouts are shorter and because more people are using it in your household. It also translates to having higher retention because more than one person's using it, you're less likely to churn.