What is Aviron's competitive advantage from its tablet and operating system, and what were the development challenges?

One thing that not many people speak about as to why our competitors don't do what we're doing is, it's actually really hard to do the integrations. I'll explain it at a super high level.

When you run Netflix on our rower, you're running Netflix and then you're also running our application on top of Netflix and overlaying a transparent bar that shows your metrics on top of the native Netflix app. There's a lot of value to that because you're getting the full Netflix experience. 

To accomplish that, you not only have to be able to create a great application, but you need to understand how to modify the operating system, the layer that's underneath that. We’re not only building a great app that sits on top of it, but we’re making significant changes to the Android operating system.

Once you’re a company like Peloton, you built this product and you have 100,000 users already using it, to modify that app to now interface and work with the operating system isn't that simple. That's where a lot of these companies are stuck. They've done something one way for so long and they have so many customers, it's really hard to pivot off of that.