What gives Clearbit the confidence to transition from a data company to a workflow company?

The fundamental difference between building the application layer the way we’ve done it, versus the way that many others have done it, is we think about all the Clearbit data, and the universe of data, as existing before your data does. 

You buy a HubSpot or you buy a CRM, you buy whatever, it's an empty database, right? You slowly start filling it up with your company data. 

Ours is the opposite. You show up and integrate the platform, and you're plugging into the universe of available business data. It's not empty when you get in there. You could’ve not even plugged in your CRM yet, and it's not empty. You can create audiences, you can create workflow automation, you can connect your website and connect your CRM, and you have everything instantly. You're not waiting to integrate some other data set. You're not doing the clean and de-dupe. It's flipping the sales and marketing database model on its head. We're letting you integrate with our database, versus we're integrating with yours.