What factors, organic consumer sentiment or regulations, will drive change in the carbon offsetting market?

It’s all related. At the end of the day, both businesses and investors are driven by the masses. Consumers provide a sentiment, and typically businesses react to the fastest—then investors, and then policy makers.

We're getting to the point where the SEC is stepping in, but only because there's been a huge uproar in the last four or five years from consumers, which has driven businesses to start doing things differently.

But are the businesses actually doing what they're saying? There's no way for an individual consumer to audit that. That's when the FTC and the SEC have to step in—we’re focusing on the U.S specifically, but it's happening globally.