Anonymous
PLG-focused VC
A really common thing you'll see is a bunch of different teams using a product across an organization. Bringing them all together under one roof -- one master services agreement -- will enable the vendor to provide discounts, because now what used to be twenty disparate teams each with twenty users now is 400 users. We can provide a discount for that, as well as negotiate on details, like data security or who owns the data? Does the company own the data? Does the individual own the data? It makes a ton of sense when there are a lot of users to shift the conversation to sales to manage that process.