What are the early signs of product-market fit for Secureframe?

When Secureframe first started, I was just exploring the idea and I had all these Excel sheets and guides and recommendations for auditors I would send people. A couple of people started coming to me every month saying, "Hey, which auditor would you recommend?" I started asking them a couple of questions back, saying, "Hey, if I built a product to automate a lot of this, would you use it?" A bunch of these folks were like, “Oh, totally.”

By the time we had launched and had an MVP ready, we already had 30 to 40 people ready to use us. I think it would be naive to call that product-market fit, but it was interesting that people needed it.

When we actually built the product and launched it, we had a lot of great feedback. There was a very clear path to making the product better just based on what our customers were telling us.