What are the current use cases for Figma in sales and how is Journey different?

If you look at the top tools that our users are integrating into Journey, from a slide standpoint, it's Pitch, Canva, and Google Slides, and then just PDFs. From interactive, more prototype demo-type stuff, we see lots of Figma, we see Miro boards, and we see on Loom videos. It's pretty much all the best horizontal tools that people are integrating into their journeys to tell this story, whereas, before a journey, it might be just a very disparate experience across lots of links.

Once again, I think Figma is an unknown tool to a lot of folks on a go-to market team, like a salesperson, a customer success person. It's obviously a table stakes tool for someone in design or engineering. We see it as a tool that will, over time, compete more with Miro and Envision and Mural and those kinds of tools for whiteboarding. Over time, they will definitely compete more and more as the whole idea of a story moves away from slides. I think Figma is better to support that than PowerPoint or even Pitch, honestly. I think Figma is a lot more flexible.

I think we'll see more and more people using Figma to tell a story beyond designers. For us right now, we don't see a ton of that designer persona inside of Journey. It's more that when we do see Figma in journeys, we see it a lot in fundraising pitches where people are showing you what's coming in for this product or this company. We see it a lot in customer success when they're showing you roadmap stuff of what's coming. I think Figma is a beast, and they seem like they're doing really well.