What are the current product market fit metrics for Cover?

I'll share this—we have one person on our team who spends a quarter of their time on sales, at most. That’s it. We've always had a backlog of orders and we've been ramping to fulfill. We've delivered a few dozen homes in California. So yes, we’re very focused on our market. We get emails and phone calls every single day from all over the country and the world asking for our product. There's a massive shortage of homes and people love the product. It's funny, because there's a lot of products where product market fit is a real question.

We’ve found, with homes, if you build a better home for less cost than what it would take to build that same home using other methods, everyone's just going to want your product. It's not like we're inventing a new social network where it's uncertain what people are going to like to use. People need homes and if you build them a good one, they’ll choose you. 

Our problem is not whether there’s a market for this. It's how do you fulfill the demand in a way that scales and efficiently? That's the hard problem.