- Valuation Model
- Expert Interviews
- Founders, funding
What are the characteristics of Gamma's current beta testers and are there any specific personas that are likely to find the product useful?
Grant Lee
Co-founder & CEO at Gamma
With our sign-ups, we've gotten a pretty broad swath of interest. Slides are pretty pervasive across all different business units, but for us, we've seen a lot of interest from folks like product managers, where a lot of their work today is taking a PRD, which is a doc, and synthesizing and converting that into slides anytime they need to present it. And they're always presenting to different audiences. So they need to create a version for management, a version for engineering, a version for other internal stakeholder buy-in, maybe a version for customers to get initial feedback. It ends up being so much time translating back and forth. A lot of what product managers are interested in doing is: can they replace two tools and just have it all live in Gamma? So that, no matter whom you're presenting to, you can actually package it up in a way where you can figure out at what elevation to present that information and use the same material for both use cases. That's been interesting.
I think the other is around go-to-markets or product marketing managers, creating sales leave behinds or pitch decks useful for sales teams. Then related to that, a different type of selling -- fundraising, when founders are trying to create their investment memos. I've seen tons of examples where it’s done in Notion or tools that are much more doc-heavy, but then they all end up looking kind of the same. And then the question is, are people even reading this? Is this engaging enough? When things do feel like a wall of text, or just something that looks exactly the same as every other investment memo, it becomes less appealing. So founders are gravitating towards something that gives them the flexibility to express themselves, while also packaging up the important information they need and making it shareable and obviously collaborative when needed with external parties.