What are some key areas where software point solutions can help restaurants improve their operations?

As much as possible, that’d be customer data because what Lunchbox does really well is, we help you understand your customer data better than the other providers that are out there. 

We happen to do it by way of online ordering because remember, the company started with us wanting access to customer data for we ought to understand it better. We understood that we had to pay this digital tax to third party marketplaces, but for the data that we had, we wanted to know what it was and what to do with it. That, at its core, is what Lunchbox does really well. 

Restaurants should look for this when looking for partners. It was the same back in the day, 10-15 years ago, when if you came to my restaurant, I would know who you were and I’d probably know your order. A lot of work goes into building a brand and menu behind the scenes and the teams involved work hard to do it. Creating that same kind of interaction in the digital world is impossible because there are so many more customers and people transacting that it's impossible to do that. 

Being able to draw a connection or really at least understand if they're not seeing you, what can your brand put out to them that they will probably care about at the right time? Those are the relationships that online ordering providers should push more towards and what restaurants should demand from providers like us. That's what Lunchbox does, today.