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What are advantages and disadvantages of Clearbit’s MQL model compared to PQL, in terms of growth potential for different customer stages?

Matt Sornson

Co-founder at Clearbit

It's not the way we pitch it, but it definitely can. The thing that we do for marketing teams more than for sales teams, is we help them generate demand. That comes from before signing up for the product. Everything until they fill out a form, or until they create that free trial, we don't target that many leads. We don't have that many conversion-based marketers that are fitting your PLG profile today. We have a lot of those teams that use this for demand, but we're not trying to build which person your sales rep should sell to right now.

Find this answer in Matt Sornson, co-founder & ex-CEO at Clearbit, on vertically integrated data and workflow tools in sales and marketing
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