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Is Synctera's BaaS platform more bank-friendly compared to other BaaS platforms, allowing for faster aggregation of banks on the supply side?

Peter Hazlehurst

Co-founder & CEO at Synctera

We have had banks that have told us that they decided on us because of that experience in our admin platform. In that whole flow, that was a deciding factor for them.

It's definitely a marketplace, though. It's just like Uber. You've got to have enough supply in order to deal with demand. Right now, there still remains to be very high inbound demand for us from a fintech perspective. "I want to launch this in 60, 90 days. Can you help me?" 

Our ability, then, to round-robin or allocate those deals to the banks so that all the banks feel like they're getting interesting deal flow themselves, and feel like they're growing with us, is an important balancing act that we have to do to keep the marketplace healthy. At some point, we're going to get to a place where there's so much inbound, that we need to add more banks to the platform, and then, we'll be quite selective. 

Right now, we're actively looking for a second bank for cannabis to de-risk just having all our eggs in one basket. That's both a fintech request and a bank request. "Hey, can you help distribute the load as we go?" So it's this constant balancing act. 

Generally speaking, we took a supply-first approach at the beginning to help make sure that we knew that there was effectively infinite demand on the consumer side and the fintech side, so, if we couldn't satisfy that demand by having banks that we could work with, that would take on the use case, we would end up unsatisfying the fintech community.

Find this answer in Peter Hazlehurst and Kris Hansen, co-founders of Synctera, on BaaS in 2023
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