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In the operations space, who are Roster's main competitors and what sets them apart?

Nancy Dong

Founder & CEO of Roster

The best ops people I've ever met are robust users of Google Sheets and Google Docs. That's part of the reason why we're building Roster, because all the documents I've seen from different ops at different companies are all trying to structure the same content. That can include: process maps with desired outcomes, moving from this step to that step, what different users or teams are supposed to do at each step, an execution playbook, how systems are set up, how this CRM should talk to these other tools, how data should be piped through the data warehouse and then back up through some BI (Business Intelligence) tool, etc.

It's all the same content with the same goal in mind —  they're just doing it in very different formats, some  combo of Google Sheets, Google Docs, Lucidchart, and Figma. But everything they're producing, and all the tangible artifacts that are associated with doing Ops  work, is essentially the same. If we take sales, there’s a pretty clear set of tools that they rely on, centered around primarily Salesforce, Gong, Outreach or Salesloft. But from my perspective, there's no clear stack that overlaps all excellent ops leaders, aside from Google Sheets.

Find this answer in Nancy Dong, CEO of Roster, on the rise of ops-centric tooling
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