Because Alloy has never disclosed revenue, we built the model using data we found on former employee LinkedIn accounts about revenue and customer growth.

Based on what we read, we think it's likely that Alloy was at $21M ARR when they raised at their $1.35B valuation (64x forward multiple—something that fintechs tripling revenue could get in 2021 :P), doubled to $42M ARR in 2022, and hit $55M ARR at the end of 2023.

We like to have more data points than we did here, so we also backchanneled with a NYC-based fintech founder whose company is partnered with Alloy, who confirmed our numbers and added that revenue in 2024 has been roughly flat.

Other data points we got from that conversation:

Gross margin is 50-60%
They have runway of 2-3 years

Check out our Alloy model here: https://docs.google.com/spreadsheets/d/18PWyM_YQiI-foQKNHpgJboIE13vviZQxxg-l4SGF8RE/edit#gid=291626187

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Alloy is an identity data orchestration platform and fraud prevention service.

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