How easy is it for new users to learn how to properly use Zapier and what are the prospects for its adoption among them?

Guest: Obviously they didn’t invent the trigger action dynamic, but I feel like that is a real and powerful thing that they brought to the fore for non-technical people. It’s a really powerful idea, and I think they did a lot to democratize access to that way of thinking in some ways. And they made it dead simple. But yeah, from a user experience perspective, it's overwhelming, not least because you are in a separate UI.

You're connecting two tools by going into another tool doesn't have as much context as you probably want from either of the other tools. You end up jumping back and forth a lot. And yeah, I think for a brand new user, that's just overwhelming. And I think this is the risk for them really, because what's the discoverability of Zapier?

Eventually, the more and more of these automations that get built into products, the less people are going to go search for “How do I connect X and Y?” And that is Zapier's entire growth strategy, right. You search that and then there's an SEO page. I think that’s what I would be worried about if I were them, is a decrease in people searching for an answer to that problem, because people in products are just being shown that answer by the products themselves.