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How does Shortwave position itself as a competitive alternative to Gmail and Outlook?

Jacob Wenger

Co-founder & CPO at Shortwave

The short answer here is that for a while, we're going to be built on top of Gmail, and we’re focused on getting the user experience right. We think that we can complement Gmail very well, and we do as much as we can so that we sync data back and forth between Gmail. If a user wants to go back and forth between our products, they can do that seamlessly. 

Ultimately, Gmail is a product that's used by, I think, 2 billion people now. It’s such a wide and diverse set of people that it’s a very large market in and of itself. We're not necessarily trying to replace Gmail right now. We're trying to find our own place within the Gmail ecosystem.

Longer term, we have ambitions to move beyond Gmail. To support other providers like Outlook. To provide our own hosted solution. Right now, like I said, we're focused on making sure that the user experience is right. Ultimately, the biggest risk to us as a startup is that we're not able to build the user experience that people want on Gmail. If we're not able to do that, then the rest of those things don't really matter. So our attention is on that part.

Find this answer in Jacob Wenger, CPO at Shortwave, on building a standalone business on email
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