How does Secureframe avoid competing solely on price in a market where compliance solutions are commonly seen as a cost of doing business?

For one, I’d say that security is one of the most important things you can do for your company. If your company is breached, if someone hacks you, that might be it.

The other thing is that getting these certifications can really be thought of as a revenue generator. By getting your SOC 2 or ISO 27001, you’re essentially unlocking a whole other sector of companies that you can now sell to because you can go through their security review processes, and that's revenue that you can't get without actually getting these certifications. It's ultimately less of a cost center and oftentimes more of a revenue generator.

We're also creating stronger, faster, more streamlined audits. If you can save six months in getting your certification, that's six months you can close deals earlier. That's six months your company is more secure, and that's probably worth way more than what you're paying for Secureframe.