How does Pry plan to offer financial services beyond FP&A software, and what are their views on moving into expense management?

Right now, Pry doesn’t offer this sort of “budget and it ties to your card” reconciliation yet. We tested out the feature, and it works really great for me, but there's a lot of work to be done to make sure that the feature works.

Pry is currently making money off of subscriptions. Clients pay us a SaaS fee. But down the line, we’re very interested in offering payment solutions, and we're very interested in helping out in the lending process. And that's because we think we've got the best data. We've got bank data and card data, and not only that -- we have your future forecast and your business model. Pry should be in the best position to advise our companies, and that's what I want to get to. 

Our mission at inDinero was to automate the CFO, and it's in some sense still here with me at Pry. What we want to do is standardize how finances are run and then provide this data back to our users so they can better run their company. After we standardize the financial plans for our customers, we'll be able to offer lending on top of that -- so offer something good for what our algorithm expects are better companies. That's really interesting to me. 

You know we’re a Y Combinator company. Y Combinator is doing very well, but if you think about it, it's a services company. They have partners who spend a significant amount of their time helping companies build and scale. So what would an automated version of Y Combinator be? That's what I've been asking myself, and it would probably be something that looks a lot like Pry.