How does Pinwheel differentiate from competitors like Argyle, Atomic, and Plaid, and what's the strategy for winning in the payroll API space?

The reason why we're confident we are going to win is that we're the only ones who are a CRA. That means everyone else will dump the raw data to their customers. We actually make sense of it. We actually engineer the data, so it's usable for you as a customer, so you get exactly what you need immediately when that endpoint comes in. You don't have to waste a shit ton of engineering hours sitting there trying to make sense of what you actually have. That's powerful.

The reality is, on every other conceivable performance metric, coverage, conversion, uptime, data quality, data prevalence, we outperform. But that, to me, is table stakes. That stuff we have to do anyways. What's the thing that is just so much better than everybody else and that they can't do as well as us? It's that piece—it's the making sense of the information. That's because of the contract we built in early on and the focus from a data science and data engineering perspective on the actual product that we built.