How does Copy.ai distinguish itself from competitors in the AI-assisted content generation market?

Paul and I never started Copy.ai to be a content writing app, to be fully transparent and honest. What we did care about is enabling people—really getting people to that 100x or 1000X in value. Where we're going with this looks completely different. 

Today, we're more like Figma—you have to actually come in here and do the work and put in effort in order to get value.

Our guiding principle is how you 100X every single person, and there's a chance here with generative AI.