How does building for the HubSpot app store contribute to the distribution of Arrows?

Earlier this year we deleted the Arrows dashboard and replaced it with a deep HubSpot integration.

Their app marketplace and ecosystem strategy are still very, very early and leave a lot to be desired. But we are excited for where it’s going and the enthusiasm for HubSpot in their community is extremely high. 

We use HubSpot ourselves and have seen really exciting progress in the product and ecosystem in the last few years. We noticed a lot of high growth startups start on HubSpot and actually scale on it longer than they would have a few years ago, especially as HubSpot's become more robust.

Generally, startups buy HubSpot for marketing automation. Now that the CRM product has matured, startups are scaling their sales and CRM usage on HubSpot longer, where they would've normally switched to Salesforce sooner. We believe that trend will continue.  

We also see that customers and users on HubSpot are generally able to take action, make changes in the system, buy, and adopt faster. There's rarely an admin blocker like on most Salesforce installs. While we consider Salesforce a platform we want to work with eventually, we decided to focus first on the HubSpot ecosystem.